Experience
You don’t pass someone’s name unless you trust what happens next.
That’s the part I take seriously.
Over the years, I’ve led agencies, leadership teams, and marketing organizations at moments when something needed to move — faster, clearer, or in a different direction.
Sometimes that means filling a gap.
Sometimes it means steadying a team.
Sometimes it means helping people make a call they’ve been avoiding.
Below are the kinds of challenges I’m most often brought in to solve.
Brand Strategy & Insight
When the day-to-day to-do list is long, but the strategic clarity isn’t there.
● Developing brand positioning and strategic frameworks
● Turning research and insight into actionable strategy
● Helping leadership teams align on the story they’re telling and why it matters
● Bringing outside perspective when internal thinking gets stuck
Campaign Planning & Execution
When the strategy needs to translate into real work.
● Guiding campaign development from concept through execution
● Aligning creative, strategy, and brand teams around a clear plan
● Helping teams move from “interesting thinking” to effective action
Leadership & Agency Operations
When the structure is there, but the leadership or alignment isn’t.
● Stepping in to guide teams during leadership transitions
● Helping agencies retain key clients when relationships get shaky
● Stabilizing teams during periods of growth, turnover, or change
● Show running new business pitches from RFP through final presentation
Interim & Gap Coverage
When the team needs experienced support right now.
● FMLA coverage
● Interim leadership support
● Short-term brand leadership coverage
● Reinforcing teams during critical project moments
Category Experience
Consumer Goods
Alcohol
Beauty
Beverages
Cereal
Cheese
Pet food
Snacks
Retail
Big Box (Electronics, Home Improvement, Mass)
Specialty (Automotive, Home Improvement, Pet)
Regional/Local (Department Store, Lifestyle, Co-op)
Financial Services
Banking
Credit Cards
Investments (Mutual Funds, Trading Platforms)
Life Insurance
Travel
Airline
Hotel (Global Chains, Boutique)
Other
Agriculture
Animal Health
Automotive Repair
Franchise/Multi Owner Business)
Public Utilities
Regional Health Insurance
QSR/Fast Casual Restaurants